论文部分内容阅读
淘宝农资频道上线后不到一个月,京东也将自己的农资电商业务推到了台前。而在此前的3月份,联想控股还宣布千万级美元投资网上农资垂直交易平台云农场。有统计数据显示,以种子、化肥、农药、农机具四大品类为代表的农资行业市场空间约为2万亿元。然而,如此庞大的农资市场却一直因为缺少市场准则以及行业标准而被诟病。在传统农资销售过程中,中间代理环节多、渠道利益链条长,一
Less than a month after Taobao’s agricultural channel went online, Jingdong also pushed its own agro-commerce business to Taiwan. In the previous March, Legend Holdings also announced tens of millions of dollars to invest in online agricultural vertical trading platform cloud farm. Statistics show that the agricultural market represented by the four major categories of seeds, chemical fertilizers, pesticides and farm machinery has a market space of about 2 trillion yuan. However, such a huge agricultural market has been criticized for lack of market standards and industry standards. In the traditional sales process of agricultural materials, the intermediate agent links, channel interests chain length, one