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优秀的动画角色形象具有文化、艺术、叙事等特征,受众在欣赏的过程中会有一些特殊的心理机制,动画创作者只有满足不同年龄层观众的心理需求,才能创作出文化与商业双重价值的动画角色形象。一、童真与幻想的有机结合动画片是当今世界发展速度很快,最受儿童观众欢迎的艺术形式之一。儿童为什么喜欢看动画片,施拉姆认为儿童不是孤立、被动地选择个体,而是主动探索信息的需求者,每个儿童都会根据自己的需要和目的,以及理性的情感特征,
Excellent characters in animated characters have such characteristics as culture, art and narration. Audiences have some special psychological mechanisms during the process of appreciation. Only by meeting the psychological needs of spectators of different ages can the animators creat unique cultural and commercial values Animation character image. First, the innocence of innocence and fantasy animation is one of the most popular art forms in the world today. Children do not like to watch cartoons, but Schramm thinks children are not isolated and passive choices of individuals. Instead, they take the initiative to explore the information needs of children. Each child, according to his own needs and purposes, and the emotional characteristics of reason,