中国的商业自动化已经走过十多个年头。这期间,市场风起云涌,陆续出现了40多个收款机品牌。可到如今,挺立潮头者寥若星辰。其中希诺达品牌是给业界留下深刻印象的一种。意中希诺达国际商用设备有限公司作为国家定点生产税控收款机的企业,从5年前成立伊始,就将市场定位于中国的商业自动化。当时,全国拥有1400万个商业网点,但商用收款机的年装机量却不到2万台。诱人的市场前景令众多厂商倍感鼓舞。但与此同时,在中国零售业用户到底需要什么样的设备来实现其管理自动化的问题上,也存在各种不同的观点。在这种情况下,希诺达作为一个刚刚创立的公司,它的市场初入点在哪里?将以怎样的姿态和策略迈开第一步?5年来又是如何探索与发展的呢? ○借鉴国外先进技术,坚持技术创新,满足市场 China’s commercial automation has come more than a decade. During this period, the market has been surging, and more than 40 cash register brands have appeared one after another. Nowadays, the heads of people who stand tall stand in stark contrast. The Sinoda brand is one of the most impressive in the industry. Italian Sinoda International Commercial Equipment Co., Ltd., a state-controlled enterprise that produces tax-controlled cash registers, has positioned the market for commercial automation in China since its inception five years ago. At that time, there were 14 million commercial outlets across the country, but the annual installed capacity of commercial cash registers was less than 20,000. The tempting market outlook has encouraged many manufacturers. At the same time, however, there are various viewpoints on what kind of equipment retailers in China need to implement their management automation. Under this circumstance, what is the market entry point for Sinoda as a company that has just been established, and what kind of attitude and strategy will it take to take the first step? How has it been explored and developed over the past five years? ○ Learn from foreign advanced technology, adhere to technological innovation, meet the market