21世纪将人类带入了网络经济时代。网络经济是指由于信息网络技术在经济领域的广泛应用,导致信息取代资本在经济中的主导地位,并成为最重要的战略资源而形成的一种新的经济模式。信息化和全球化成为这个时代的重要特征。顾客关系营销是市场营销的重中之重在网络经济时代,企业竞争是一个以顾客为焦点的竞争状态。争取顾客,建立亲密顾客关系,分析顾客需求,创造顾客需要等是营销关键。因此,如何与分布 The 21st century has brought humanity into the era of network economy. Network economy refers to a new economic model formed by the extensive application of information network technology in the economic field, which leads to information replacing capital’s dominant position in the economy and becoming the most important strategic resource. Informationization and globalization have become important features of this era. Customer relationship marketing is the top priority of marketing In the era of network economy, enterprise competition is a customer-focused competitive state. Winning customers, establishing close customer relationships, analyzing customer needs, and creating customer needs are the key to marketing. Therefore, how and distribution