近年来,在发展全球化经营中,越来越多的国内企业积极实施走出去战略,到海外去开拓跨国的本土化经营,有不少已经取得不错的业绩。但也有一些企业,海外跨国经营却出现了“水土不服”的现象,有的甚至经营损失 In recent years, more and more domestic companies have been actively implementing the strategy of going global in the development of globalized operations. To go abroad to develop transnational localized operations, many have achieved good results. However, there are also some companies that have experienced “acclimatization” in their overseas multinational operations, and some even have operating losses.