图书出版行业是国家舆论导向和国民精神食粮产品的重要生产销售行业,影响着国家的未来思想文化建设。本文从现代图书出版行业营销现状出发,对行业问题出现的原因进行了剖析,并对增强企业市场竞争能力的方法和途径提供了切实有效的建议。 Book publishing industry is the country’s public opinion-oriented and national spirit food production and sales of an important industry, affecting the country’s future ideological and cultural construction. Based on the status quo of the marketing of the modern book publishing industry, this paper analyzes the reasons for the emergence of the industry problems and provides practical and effective suggestions on ways and means of enhancing the market competitiveness of the enterprises.