当前传统媒体面临的竞争愈发激烈,受众日渐分流,广告收入逐年下降,广播电视与新媒体融合发展的任务更为紧迫,已经到了向纵深推进的关键阶段。广播电视媒体具有内容制作优势,视听新媒体具有传播经营优势,二者强强联合、合作共赢,是大势所趋。对此,要通过功能融合、流程再造,推动内 At present, the competition facing the traditional media is becoming fiercer and the audiences are increasingly diversified. The advertising revenue is declining year by year. The task of the integration and development of radio and television is more urgent with the new media and has reached a crucial stage of advancing in depth. Radio and television media have the advantages of content production, audio-visual media has the advantages of dissemination of business, the two powerful alliances, cooperation and win-win situation, is the trend of the times. In this regard, through functional integration, process reengineering, to promote