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自从我国实施改革开放政策过后,与国外交流日渐频繁,无形之中赋予船舶行业全新的发展机遇。为了避免在适应国际市场竞争趋势过程中产生任何被动消极迹象,笔者决定针对当前我国航运企业传播管理弊端,以及日后创新和发展战略等内容,加以有序探讨解析,希望能够为相关工作人员提供丰富的参考借鉴功效。
Since China’s implementation of the policy of reform and opening up, exchanges with foreign countries have become more frequent and invisible, giving the shipbuilding industry a brand new opportunity for development. In order to avoid any passive negative signs during the process of adapting to the international market competition trend, the author has decided to discuss and analyze in an orderly manner aiming at the current problems of the communication management of shipping enterprises in our country, as well as the future innovation and development strategies, hoping to provide relevant staff richness Reference for reference.