随着数字化时代的到来,包装设计的创作形式和表现形式都收到了影响,有效地将数字化融入到现代包装设计之中,是未来包装设计行业前进和发展的一个重要议题。本文通过对数字化时代下影响包装设计的因素进行总结和归纳,分析影响包装设计的主要因素所呈现出来的特征,希望以此为依据,找到数字化技术有效融合包装设计的手段,准确地达到包装设计适应社会需求、降低生产成本、提升商品价值的最终目的。 With the advent of the digital age, the creative forms and forms of packaging design have been affected. The effective integration of digital into modern packaging design is an important issue for the future packaging design industry’s progress and development. This paper summarizes and summarizes the factors affecting the packaging design under the digital age, and analyzes the characteristics of the main factors that affect the packaging design. Based on this, we hope to find a way to effectively integrate the packaging design with the digital technology and accurately reach the packaging design Adapt to the needs of society, reduce production costs and enhance the ultimate purpose of the value of the goods.