社会主义市场经济体制的确立,给企业宣传工作提供了许多新的研究课题。从理论上面讲,企业宣传工作有:1.引导性。企业的三项制度改革,搬掉了铁交椅,打破了铁饭碗,取消了铁工资。优胜劣汰,竞争上岗,有一部分职工就会被优化组合出来,这一部份职工思想就不会稳定,这就要求宣传部门要把舆论工作做在前面,引导职工正确地看待改革, The establishment of a socialist market economic system has provided many new research topics for corporate propaganda. From the theoretical point of view above, corporate publicity work is: 1. Guiding. The enterprise’s three system reforms have removed iron chairs, broken iron rice bowls, and eliminated iron wages. Survival of the fittest, competition for posts, some employees will be optimized combination, this part of the staff will not be stable, which requires the propaganda department to put public opinion work ahead, guide employees to correctly view the reform,