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湘西州乡村旅游资源丰富,具备生态文化旅游优势。良好的乡村旅游市场是发展乡村旅游的先决条件,分析乡村旅游市场发展趋势有利于乡村旅游开发的科学定位及推广。本文利用时间序列法对湘西州近十年旅游人次和收入进行回归分析及预测,再根据比例推算湘西“十三五”期间的乡村旅游人次及收入,结果发现湘西乡村旅游市场前景广阔,开发潜力极大。
Xiangxi rural tourism resources are rich, with ecological and cultural tourism advantages. A good rural tourism market is a prerequisite for the development of rural tourism. Analyzing the development trend of rural tourism market is conducive to the scientific positioning and promotion of rural tourism development. Based on the regression analysis and forecast of tourism population and income of Xiangxi Prefecture in recent ten years, this paper uses the time series method to estimate and forecast the tourism and income of rural tourists in Xiangxi during the “Thirteen Five” period. The result shows that the rural tourism market in Xiangxi has broad prospects, Great potential for development.