经历过90年中期前广告业发展“狂飙时代”的人肯定不会忘记当年整个行业的狂热、冲动与拥挤。许许多多人为“不当总统就当广告人”的豪情与热望驱动着,毫无准备地冲到这个行业中来,不是COPY WRITER、不是 CREATIVE DIREC-TOR、不是 ACCOUNT EXECUTIVE、不是MEDIA PLANER、不是……大家都是“广告人。”而一家又一家新公司,则如同一部部加足油门的车子,不分车道,没有预设路线,争先恐后地向前、向前。而今,狂飙渐渐沉静,在广告公司运作专业化的进程中,成为广告人的冲动,已经转化为对不同专业角色的体认和成为“专业人员”的追求。而在竞争中沉浮的广告公司,则渐渐分出队列,按照更加理性的策略各自循着自己选定的道路发 People who have experienced the “hurricane era” of advertising development before the mid-90s will certainly not forget the fanatical, impulsive and crowded industries of the year. Many people are driven by the pride and aspirations of “improper president as an advertiser”, rushing unprepared into the industry, not COPY WRITER, not CREATIVE DIREC-TOR, not ACCOUNT EXECUTIVE, not MEDIA PLANER, not ... ... Everyone is an “advertiser.” And one after another, a new company is like a car with a full throttle, regardless of lanes, no default route, scrambling to move forward and forward. Nowadays, the hurricanes are gradually quiet. The urge to become an advertiser in the course of the professionalization of an advertising company has turned into the recognition of different professional roles and the pursuit of becoming a “professional”. In the competition ups and downs of the advertising company, it gradually separated the queue, according to a more rational strategy to follow their own chosen road