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CRM的原理和模式为引导读作者有效管理提供了理论依据和实践指导。通过CRM系统在读作者资源管理中的技术应用,可以长期地、不断地培养让用户满意的经历,体现企业服务质量的一致和优秀,从而提高用户满意度,提升用户对企业的忠诚度;此外,读作者需求会随着科技进步和经济发展而变化,在CRM实践过程中这些也必将成为企业创新的动力和方向。
The principle and mode of CRM provide theoretical basis and practical guidance for guiding readers to manage effectively. By CRM technology in the resource management of the reader of the application of technology in the long term, continue to cultivate customer satisfaction experience, reflect the consistency and excellent service quality, thereby enhancing customer satisfaction and enhance customer loyalty to the enterprise; In addition, The needs of the author will change with the progress of science and technology and economic development. In the process of CRM practice, these will inevitably become the driving force and direction of enterprise innovation.