随着电子商务、合同能源管理、云服务外包等大量新业态和商业模式不断涌现,一批新兴产业快速发展壮大。商业模式创新对新兴产业发展的促进作用,越来越被视为与技术创新、产品创新同等重要的地位。一、商业模式创新的内涵、动因和实施(一)盈利模式论持此类观点的研究认为,商业模式的本质就是企业的运营模式、赚钱 With the emergence of a large number of new formats and business models such as e-commerce, contract energy management and cloud service outsourcing, a number of emerging industries have rapidly developed and expanded. The promotion of business model innovation on the development of new industries is increasingly regarded as equally important as technological innovation and product innovation. First, the connotation of business model innovation, motivation and implementation (a) profit model On the holding of such views, the nature of business model is the business model, make money