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“大北京”的战略规划规定着新世纪中国城市建设的新模式 ,“大奥运”的战略观念体现了北京举办 2 0 0 8年奥运会的新方式 ,“大企业”的战略目标寄寓着中国企业融入国际经济大循环的新使命。这些观念的变革为中国企业抓住北京 2 0 0 8年奥运商机提供了空前的机遇 ,也带来了巨大的挑战。
The strategic plan of “Greater Beijing” stipulates a new mode of urban construction in China in the new century. The strategic concept of “Great Olympics” embodies a new way for Beijing to host the 2008 Olympic Games. The strategic objective of “big business” houses Chinese enterprises Into the new mission of the international economic cycle. The changes in these concepts have provided unprecedented opportunities for Chinese enterprises to seize the business opportunities of Beijing in 2008 and brought great challenges as well.