技术开发能力与多元化陷阱。产品优势与服务优势的核心在于技术的支撑。对于产品开发而言,永续的产品优势源于研究和技术开发费用的投入。如果研发资金不够充足,再盲目多元化,分散资金,就会面临危机。产品市场竞争与多元化陷阱。有些企业错误地认为此领域的品牌知名度能顺理成章地转化为彼领域的品牌知名度(多元化之理想途径)。然而,先入为主、品牌导向是市场竞争的有效法则,也许正是这种有效性导致了品牌扩张可能的 Technology development capabilities and diversified traps. The core of product advantages and service advantages lies in the technical support. For product development, sustainable product benefits stem from the cost of research and technology development. If the R & D funds are not enough, blind diversification, diversification of funds, they will face a crisis. Product Market Competition and Diversified Traps. Some companies mistakenly believe that brand awareness in this area can be translated into brand awareness (the ideal way to diversify) in other areas. However, preconceived, brand-oriented is an effective law of market competition, and perhaps it is this effectiveness that leads to possible brand expansion