今年的绅宝“陆上飞行秀”将增添一个新成员——D50,作为北汽绅宝推出的第二款产品,它将如何飞行?时间向前回溯。2009年12月,北汽成功收购瑞典萨博汽车相关知识产权。此后便是差不多长达四年的蛰伏,2013年5月,吸收消化萨博技术的第一款自主品牌中级车绅宝D70上市。上市一年,绅宝D70销量终于突破1万辆。这个数字固然不足为喜,但D70进入的是一个自主品牌不会轻易尝试的市场区间。作为全新品牌,绅宝的首款产品即以高端定位切入市场,这种策略可以说是一招险棋。 This year’s Saab “Land Flight Show” will add a new member - D50, as Beiqi Shenbao launched the second product, it will fly? Time backwards. In December 2009, BAIC successfully acquired Sweden’s SAAB-related intellectual property. Since then, it has been dormant for almost four years. In May 2013, SABICO D70, the first self-owned brand mid-size car that absorbed and digested Saab technology, was launched. Listed year, Saab D70 sales finally exceeded 10,000. This figure is less than happy, but the D70 into a self-brand market will not easily try the range. As a new brand, Saab’s first product that is high-end positioning into the market, this strategy can be said that a move chess.