知识经济的兴起和发展,在大幅度提高产品科技含量的同时,也改变着消费者的消费观念和消费方式,并对企业传统的促销方式提出了挑战。 一、传统促销遇挑战,专家促销露峥嵘 20世纪90年代以来,各种信息媒介高度发展,消费者选择大大增加了。以电视为例,一个中央电视台,就有很多个频道,特别是遥控技术的发展,消费者 The rise and development of knowledge-based economy, in addition to greatly improving the scientific and technological content of products, also changes consumer attitudes and patterns of consumption and poses challenges to the traditional marketing methods of enterprises. First, the traditional promotion meets the challenge, the expert promotion is exposed Zhengrong Since the 90s of the 20th century, a great variety of information media development, consumer choice greatly increased. To television, for example, a CCTV, there are many channels, especially the development of remote control technology, consumers