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在十三五初期,深圳入境旅游市场竞争态势呈现新特征。本文主要分析了深圳入境旅游市场的竞争态势,特别从区域旅游发展不平衡等问题出发,分析了深圳入境市场的发展策略,如借力144过境免签等入境新政、强化政府的整合与营销职能等。本文旨在透视深圳市入境旅游市场的新问题及开拓策略,给中国国际旅游城市稳步发展以启示。
In the early thirteenth five-year period, the competitive landscape of inbound tourism in Shenzhen showed new characteristics. This article mainly analyzes the competitive situation of inbound tourism market in Shenzhen. In particular, starting from the issues such as the unbalanced development of regional tourism, this article analyzes the development strategies of Shenzhen’s entry market, such as leveraging on the immigration policies such as transit visa-free, and strengthening the government’s integration and marketing functions Wait. The purpose of this article is to provide insight into the new problems and pioneering strategies of the inbound tourism market in Shenzhen and to give some inspiration to the steady development of China’s international tourist cities.