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随着我国社会经济的不断发展,我国正处于现代化商业发展不断加快的时期,人们的旅游消费观念也随之发生了很大的变化,消费者越来越期待获得真实、深入的体验。如何根据旅游消费者体验真实性规律进行旅游景区经营管理成为了一项重要的任务,本文笔者综合阐述了旅游体验真实性规律,并结合旅游体验真实性规律总结了不同类型景区经营管理中出现的问题,以供景区管理者作为决策参考。
With the continuous development of our country’s social economy, our country is in a period of accelerating the development of modern commerce. People’s concept of tourism consumption has also undergone great changes. Consumers are increasingly looking forward to obtaining real and in-depth experiences. How to carry out the operation and management of tourist attractions according to the law of authenticity of tourist consumers has become an important task. In this paper, the author expounds the law of authenticity of tourism experience comprehensively and sums up the problems in the operation and management of different types of scenic spots in light of the authenticity of tourism experience Problems for scenic managers as a decision-making reference.