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非典使人们更加重视健康。最新调查显示,在京沪穗三市市民中,“健康是重要的”已成为非典带给人门最重要的生活观念变化。不仅如此,这一价值观的转变进而影响到人们的消费理念和消费行为,认同在购买商品时“我更愿意选择对健康有益的产品”的人达到了87.1％。此项调查结果来自零点调查、清华大学公共管理学院危机管理课题组和中国惠普有限公司合作进行的最新一轮非典时期公众心理监测报告。此次调查是利用零点调查的全国性城市快速电话调查系统于6月11日至13日对北京、上海、广州三市847名18-60岁的当地居民进行的随机抽样电话访问。在95％的置信度下本次调查的抽样误差约为正负4％。
Atypical pneumonia people pay more attention to health. The latest survey shows that “health is important” among the citizens in the three cities of Beijing, Shanghai and Guangzhou has become the most important concept of life for SARS. Not only that, this change of values and thus affect people’s consumption philosophy and consumer behavior, agree that the purchase of goods, “I am more willing to choose health-beneficial products,” reached 87.1% of people. The survey results from the zero point survey, Tsinghua University School of Public Administration Crisis Management Task Force and China Hewlett-Packard Co., Ltd. conducted the latest round of SARS period of public psychological monitoring report. The survey was conducted using a random survey of 847 local residents aged 18-60 in three cities of Beijing, Shanghai and Guangzhou from June 11 to 13, using the National City Rapid Telephony System with Zero Survey. The sampling error of this survey is about plus or minus 4% with 95% confidence.