企业文化是企业价值观、总体目标、榜样目标、道德规范、礼仪典礼和物质实体的综合。企业文化与企业同步产生和壮大 ,不同的企业文化能产生迥异的企业品牌 ,造就不同的企业命运 ,企业的竞争实质上是企业文化的竞争。新儒公司之所以能在短短五年时间里崛起 ,正在于兼纳民族传统 Corporate culture is the combination of corporate values, overall objectives, model objectives, ethics, ceremonial ceremonies and material entities. Corporate culture and business simultaneously produce and grow, different corporate culture can produce different corporate brands, creating a different fate of enterprises, corporate competition is essentially corporate culture competition. Neo-Confucianism company was able to rise in just five years, is taking into account national traditions