社会化媒体所引发的变革已经不是传播手段和舆论环境方面的了,它正在引发的是一场企业的变革与创新!不久前,我的身边有三位朋友合出了一本书——《社会化企业》,我觉得副标题更实用些——“社会化媒体企业级应用路线图”。眼下,有关“社会化媒体”的书出得不少了,但大多还是从“传播学”的角度讲道理,从“技术”角度讲应用,真没有一本从管理视角研究什么是“社会化媒体”的。前 Social media triggered the revolution is not the means of communication and public opinion environment, it is triggering a business transformation and innovation! Not long ago, my side has three friends put together a book - “Society Enterprise ”, I think the subtitle is more practical - “ Social Media Enterprise Application Roadmap. ” Right now, there are a lot of books about “social media”, but most of them still talk about truth from the perspective of “communication science” and applications from the perspective of “technology.” Study what is “social media”. before