张家界作为国内知名旅游城市,但是由于假期、季节等方面的影响,形成明显的季节性。旺季景区游客人山人海加之景区承载量有限,因此想要充分利用景区资源促进旅游业收入、推动旅游业更好的发展,提高张家界淡季旅游人次尤为重要。张家界淡季也正是张家界的冬季,本文通过对张家界现有的冬季旅游营销策略进行分析,并提出自己的见解,希望能提高张家界冬季旅游人次。 Zhangjiajie as a well-known tourist city, but due to the impact of holidays, seasons and other aspects, the formation of a clear seasonal. Peak season tourist area is crowded with scenic spots carrying capacity is limited, so you want to make full use of scenic resources to promote tourism revenue, promote better tourism development, improve the low season tourist trips in Zhangjiajie is particularly important. Zhangjiajie low season is also the winter of Zhangjiajie, Zhangjiajie through the existing winter tourism marketing strategy analysis and put forward their own opinions, hoping to improve winter tourism Zhangjiajie.