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凯文·加内特于7月9日来到了北京,这也是他第一次来华。不知是三十而立,还是想再创超人气,总之KG此次中国行是非常敬业和平易近人的,也沿袭了adidas的球星贴近球迷,热情奔放的传统。在北京朝阳体育馆的球迷正式见面会上,KG用中文高喊着“北京,你好!”的口号出场,使球迷倍感亲切。更让我感到惊讶的是,整个活动KG非但一点架子都没有,更极具“为人们服务”的精神。在与“阿迪达斯明日之星篮球训练营”五位篮球少年,分别以一对一和三对三的形式过招中,KG更是投入了极大的热情、硬功硬马、拳拳到肉,反而是小球员们在与KG一起享受夏日篮球的激情的同时,有些忸怩放不开。“We are better than me”(团队大于个人),在KG的鼓励下,比赛的最后阶段,双方都拼出了全力,包括KG在内各个大汗淋漓。比赛结束后,KG索性脱下了球衣和球鞋,签上名后,将他们送给了在场的球迷。赤着上身的KG还向这些小队员赠送了特别礼物——刚刚出炉的下个赛季KG的比赛球衣。这是阿迪达斯成为NBA正式合作伙伴暨官方运动服装服饰供应商之后首度推出的NBA比赛球衣。“Come On,Come On,我爱你,北京!”KG可不想让他的中国行有丝毫的冷场,每当场地的欢呼声减弱时,KG都会用英文与中文一起高呼,掀起另一个高潮。KG最让我感动的还是他对球迷的真诚。虽然身为adidas的签约球员,为厂商宣传打气是免不了的,但每次完成“组织”安排的分内签赠外,KG都会主动提出要额外地为球迷签名或是赠送球衣,看不出一丝应付商业活动的痕迹。身为年薪超过2000万美金的超级巨星,KG的主动配合态度令adidas和广大球迷双方面都极为满意。说实话,我采访过很多球星,也参加过不少活动,但KG是最平易近人的,如果我是adidas老板的话,也会签KG的,真是太划算了。
Kevin Garnett arrived in Beijing on July 9, his first visit to China. I do not know is 30 years old, or want to create super popularity, in short, KG China is very dedicated and approachable, but also follow the adidas star close to the fans, passionate tradition. Chaoyang Gymnasium fans in Beijing formally met at the meeting, KG shouted in Chinese “Beijing, hello!” Slogan appearance, so that fans feel more cordial. Even more surprising to me, the whole event KG not only have no shelves, but also more “service for people” spirit. In the “adidas basketball star camp tomorrow,” five basketball juvenile, respectively, in the form of one-on-one and three-on-three strokes, KG is devoting a great deal of enthusiasm, hard and soft horse, boxing to the meat , But rather a small player in the summer with KG to enjoy the passion of basketball at the same time, some can not let go. “We are better than me ” (team is bigger than individual). With KG’s encouragement and final stage of the game, both teams spell out their strength, including sweating sweat from KG. After the game, KG simply took off his shirt and shoes, signed the name, they gave the presence of the fans. KG, who is also bare-bodied, also presents a special gift to these small players - the KG jersey just released next season. This is Adidas became NBA official partner and official sports apparel supplier after the first release of the NBA game jersey. “Come on, Come On, I love you, Beijing!” KG does not want his China to have the slightest bitch. Whenever the venue cheers weakened, KG will shout in English with Chinese, setting off another A climax. KG touched me the most sincerely fans. Although being an adidas signing player, it is unavoidable for the manufacturer to propagate and cheer, but every time to complete the “organization ” arrangement within the sub-signed, KG will take the initiative to ask for additional fans to sign or give jerseys, A trace of business activity. As the annual salary of more than 20 million US dollars superstar, KG’s attitude with adidas and the majority of fans are extremely satisfied with both sides. To be honest, I interviewed many stars, also participated in many activities, but KG is the most accessible, if I was adidas boss, will also sign KG, it is too cost-effective.