自进入21世纪以来,社会经济迅猛发展,广播电视作为百姓获取资讯的主要渠道,也是信息传播的主要载体,在人们的社会生活中具有十分重要的作用。从某种意义上而言,广播电视弘扬的思想对百姓而言具有引导的功效,也是引领大众风气的关键。思想是行动的先导,在信息化时代的大背景下,各种思想混乱出现,充斥着人们的生活,我国的广播电视事业必须掌握时代的主流思想,从思想政治工作的科学性入手,不断提高全体职工的文明道德修养,为广播电视的全面发展奠定坚实的基础。 Since entering the 21st century, with the rapid social and economic development, radio and television as the main channel for people to access information is also the main carrier of information dissemination and plays an important role in people’s social life. In a sense, the idea carried forward by radio and television has the guiding effect on the people and is also the key to leading the mass culture. Ideology is the forerunner of action. Under the background of the information age, all kinds of thoughts are confused and appear in people’s lives. The radio and television undertaking of our country must grasp the mainstream thinking of the times. Starting from the scientific nature of ideological and political work, The culture and morality of all staff and workers lays a solid foundation for the all-round development of radio and television.