前一阶段因房地产市场供求矛盾突出,处于卖方市场,许多房地产企业忽视了前期营销的重要性,甚至市场营销工作也被束之高阁,但随着房地产市场趋于理性,前期营销的重要意义将日益明显。本文对前期营销及其流程进行了系统介绍,以供房地产公司参考借鉴。 Due to the contradiction between supply and demand in the real estate market in the previous stage, many real estate enterprises ignored the importance of pre-marketing and even marketing efforts were shelved. As the real estate market is becoming more rational, the importance of pre-marketing will become increasingly obvious . This article has carried on the system introduction to the pre-marketing and its process, for the real estate company’s reference.