商场打折现在已经司空见惯,各种返券促销此起彼伏。消费者总是会不知不觉走进连环消费的陷阱。购物结账时,收银员常挂嘴边的时髦用语是:“请问您有会员卡吗?”以前只有各种俱乐部或协会的会员才有资格持有的会员卡。如今可谓是消费者钱包中的必备之物。数量也有增无减,消费者总是会在浑然中跌入会员待遇泥潭。时值岁末年初,各大商场、卖场都盯紧了消费者的钱袋子,还未捂热的年终奖就要成了商家的口中肉。当会员消费、积分返券风潮再次袭来,消费者如何应对才能最大程度地得到实惠? Shopping discounts are now commonplace, a variety of Fan coupons one after another promotion. Consumers always unwittingly walk into the trap of serial consumption. Shopping checkout, the cashier often hang around the mouth of the fashionable language is: “Do you have a membership card?” In the past only a variety of clubs or association members are eligible to hold the membership card. Today can be described as an essential part of the consumer wallet. The number is also increasing, consumers will always fall into the membership muddy. When the value of the end of the year, the major shopping malls, stores are eyeing the consumer’s money bag, not covered by the hot year-end bonus will become a businessman’s mouth meat. When members consume, revamp valance recurring again, how to deal with consumers in order to maximize the benefits?