随着人们经济生活水平的提高,旅游业在国民经济中的比重越来越高,新疆旅游业的迅速发展,也使新疆旅游业成为新疆的支柱性产业。面对旅游业发展出现的新趋势,新疆传统中小旅行社面临许多机遇与挑战。本文在分析新疆中小旅行社现状和问题的基础上,对新疆中小旅行提出了相应的对策建议。一、新疆旅行社现状近年来,新疆旅游以对口援疆为机遇,加大宣传力度,旅游市场不断扩大,旅游收入快速增长,据统计2013全年接待旅游总人数5205.59万人次,增长7.1%,其中,接待入境旅 With the improvement of people’s economic life level, the proportion of tourism in the national economy is getting higher and higher. The rapid development of tourism in Xinjiang also makes Xinjiang’s tourism industry become a pillar industry in Xinjiang. In the face of the new trend of tourism development, Xinjiang traditional small and medium-sized travel agencies face many opportunities and challenges. Based on the analysis of the status quo and problems of small and medium sized travel agencies in Xinjiang, this paper puts forward corresponding countermeasures and suggestions for small and medium sized travel in Xinjiang. First, the status of Xinjiang travel agents In recent years, Xinjiang tourism counterparts to aid Xinjiang as an opportunity to step up publicity efforts, the tourism market continues to expand, the rapid growth of tourism revenue, according to statistics in 2013 the total number of 5205.59 million reception of tourism, an increase of 7.1%, of which , Reception of immigration brigade