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5月18日,华润雪花啤酒(中国)有限公司与清华大学建筑学院联合主办的2015年度大型品牌主题活动“雪花纯生匠心营造”中国古建筑摄影大赛正式启动。该项活动自2009年以来,已成功举办6届,累计吸引了超过200万人参与,收集作品超过470万幅,成为目前全国规模最大的摄影赛事之一。主题活动以“匠心”一词,将雪花啤酒与古代建筑,这两个似乎并不相关的个体联系起来:中国古代建筑,在绘画、雕刻、工艺方面承前启后、一
On May 18, 2015, a large-scale brand theme campaign jointly organized by China Resources Snow Beer (China) Co., Ltd. and Tsinghua University’s School of Architecture, started the “China Snowflake Photo Contest”. Since 2009, the event has been successfully held six sessions, attracting more than 2 million people participated in the collection of more than 4.7 million pieces, becoming one of the nation’s largest photography competitions. Themed activities “Snow in mind,” the word, the snow beer and ancient architecture, these two seemingly unrelated individuals linked: Chinese ancient architecture, in the painting, sculpture, craftsmanship,