形象营销,就是有目的、有计划地向消费者推销企业全新形象,以吸引消费者,获得市场认同的一种促销手段。当前,速递业市场竞争最为激烈,面对严峻的市场挑战,创新营销理念,采取适应市场发展的形象营销策略是企业赢得市场的一大法宝。 一、打好形象营销牌 天津邮政速递局十分注重 The image of marketing, is a purposeful, planned to market a new image to consumers in order to attract consumers, access to market recognition of a marketing tool. At present, the courier industry has the most fierce competition in the market. Facing the severe market challenge, innovating the marketing concept and adopting the image marketing strategy that adapts to the market development is a magic weapon for the enterprise to win the market. First, lay the image marketing card Tianjin Post Express attaches great importance