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随着我国社会主义市场经济体制的建立健全,出版业也逐步引入市场机制。在市场经济条件下,各行各业都把树立品牌形象、争创优质品牌作为增强企业活力,开拓产品市场的战略举措。从根本上说,出版社也是企业,它销售的产品是图书等出版物,也是特殊的商品。面对严峻的图书市场形势,树
With the establishment and perfection of China’s socialist market economic system, the publishing industry has also gradually introduced the market mechanism. In a market economy, all walks of life are to establish a brand image, striving for high quality brand as a strategic move to enhance the vitality of enterprises, product markets. Basically, a publishing house is also a business, and the products it sells are publications such as books, which are also special commodities. The face of the harsh book market situation, tree