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作为拥有7.6亿用户的国民级应用,微信有做电商的基础,也有“连接一切”的野心。这个9月,COACH与天猫再度分手,彻底投入了微信的怀抱。尽管2012年就曾经历分分合合,但这次COACH仍然走得决绝。电商运营经验不足也好,战略调整也罢,终是天猫给不了COACH一个看得过去的销售额,“一言不合”只好分手。刚入驻天猫时,COACH还是抱着很大的期望,接受采访时曾表示,“希望通过天猫庞大的在线访问量,可以向国内更广泛的消费人群展示其品牌形象与产品,进一步提升品牌知名度。”然而,最初COACH天猫旗舰店营收效果并不理想。据此前媒体报道,店铺开业10天,总计226件商品中23件有销量纪
As a national-level application with 760 million users, WeChat has the foundation for doing business and has the ambition of “connecting everything.” This September, COACH broke up again with Lynx, thoroughly into the embrace of WeChat. Although 2012 had experienced a split, but the COACH still go. E-commerce operators experience Ye Hao, strategic adjustments worth mentioning, the end is Lynx can not give COACH a past sales, “did not agree ” had to break up. Coach just entered the Lynx, COACH still hold great expectations, said in an interview, “I hope that through the huge online cats Tmall, the domestic consumer groups to a wider display of its brand image and products to further enhance Brand awareness. ”However, the initial COACH Lynx flagship store revenue is not ideal. According to previous media reports, the store opened 10 days, a total of 226 items in 23 sales Ji