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在现代化妆品营销中,化妆品包装除了具有盛放、保护产品的功能,还必须具有吸引消费者购买的作用。与其他商品相比,化妆品更注重包装的美观和个性,所以设计师在进行产品包装设计时,必须准确把握设计方向,将艺术渗入技术,审美渗入科学,实现实用性与装饰性的统一,这样才能永葆品牌的无限魅力。
In the modern cosmetics marketing, cosmetic packaging in addition to having full bloom, the function of product protection, but also must have to attract consumers to buy the role. Compared with other products, cosmetics pay more attention to the beauty and personality of the packaging. Therefore, when designing the product packaging design, the designer must accurately grasp the design direction, infiltrate the art into the technology, and infiltrate the aesthetic into the science so as to unify the practicability and the decoration. To maintain the brand’s infinite charm.