消费是多彩的,拮据的人们精打细算,透露着精明;宽裕的人们自如优雅,显示着潇洒。人们的消费行为受客观因素的影响,也受到消费心理的影响。健康的消费心理才会产生理智的消费行为。做一个理智的消费者,有益于个人,也有益于社会,能促进个人的健康发展和社会的可持续发展。 Consumption is colorful, budget-minded people budget, revealed shrewd; ample people comfortable and elegant, showing a chic. People’s consumer behavior by the objective factors, but also by consumer psychology. Healthy consumer psychology will produce rational consumer behavior. To be a rational consumer, beneficial to individuals, but also good for society, can promote the healthy development of individuals and the sustainable development of society.