古城镇作为承载旅游活动的重要载体,在区域旅游开发当中占有不可忽视的地位,但在将古城镇进行商业化运营的过程当中,由于商业业态的布局和选择不当,往往导致古城镇发展陷入同质化困境,“千镇一面”的现象在当下我国古城镇旅游发展中屡见不鲜,本文以都江堰灌县古城区为调研点,基于对古城内商业业态的实地走访,旨在发现古城镇商业业态中存在的普遍问题,并试探性地提出符合古城核心价值的合理化建议。 As an important carrier of tourism activities, the ancient towns and cities occupy an undeniable position in the development of regional tourism. However, in the process of commercializing and operating the ancient towns, due to improper layout and selection of commercial forms, the development of ancient towns often leads to the development of the ancient towns In the current development of tourism in ancient cities and towns in our country, it is not uncommon for this phenomenon to take the ancient city of Guxian in Gujian as a research area. Based on the field visits to the business practices in the ancient city, The common problems existing in the industry and tentatively put forward reasonable suggestions in line with the core values ​​of the ancient city.