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意大利眼镜制造商霞飞诺(Safilo)前不久披露了当前至2020年的战略计划,并表示为此将投资5亿欧元。Safilo的野心显而易见,希望加强自有品牌的发展,以达到与授权品牌业务的平衡。此外,集团准备在未来6年进行结构上和文化上的重组。集团CEO Luisa Delgado称,集团自去年开始实施新战略,已经取得了不错的结果。作为全世界第二大眼镜制造商,Safilo在全球130个国家设有销售网点,
Italian eyewear maker Safilo recently disclosed its current strategic plan for 2020 and said it will invest 500 million euros to that end. Safilo’s ambition is obvious, hoping to strengthen the development of its own brand, in order to achieve the balance with the authorized brand business. In addition, the group plans to carry out structural and cultural restructuring in the next six years. Group CEO Luisa Delgado said the group has achieved good results since it started implementing the new strategy last year. As the world’s second-largest manufacturer of glasses, Safilo has sales offices in 130 countries around the world,