招贴是一种视觉传达艺术,最能体现出平面设计的特点,其发展也经历了一个漫长的时间过程。即使在读图时代的今天,它仍然具有视觉设计最主要的基本要素,它的设计风格、表现手段及技法较之其他广告媒介更具普遍性,大众性和代表性。本篇论文着重讲解招贴的历史发展和当今概况,更列举了每个时间段的设计代表人物。从三个方面阐述招贴的发展趋势。 Placard is a visual communication art, which can best reflect the characteristics of graphic design. Its development has also gone through a long time process. Even today in the era of reading, it still has the most important basic elements of visual design. Its design style, performance means and techniques are more universal, popular and representative than other advertising media. This essay focuses on the historical development of posters and the current overview, but also lists the design representative of each time period. Describe the development tendency of the poster from three aspects.