商标的出身是“卑微”的，它的原始作用就是一种区别商品来源的标识，只是商标附着于商品，在市场锤炼中才和资产联系在一起。商标作为一种特殊资产，如何经营呢？笔者认为，应正确处理两个关系、两种性质，即：商标与产品的关系，商标与广告的关系，商标的资产性和商标的国际 The origin of the mark is “humble”. Its original role is to identify the source of the goods, but the marks are attached to the goods and are linked to the assets only after the market is tempered. Trademarks as a special asset, how to operate it? The author believes that we should correctly handle the two relations, two kinds of nature, namely: the relationship between trademark and product, the relationship between trademark and advertising, trademark assets and trademarks of International