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近年来,由于具有高度融合多种现代媒体,迅速残余影响社会政治生活的功能优势,微博问政便应运而生,成为公民参政议政、党政部门听取民意和汇集民智的新渠道,对公权力的运行和社会公共领域的构建产生了广泛而深刻的影响。因为,微博的发展也为政府形象的传播带来机遇与挑战,如何运用微博科学传播政府形象是一个全新的课题。
In recent years, thanks to the functional advantages of highly integrated modern media and rapid remnants of social and political life, Microblogging came into being as a new channel for citizens to participate in politics and deliberate political affairs and receive sound public opinions and gather wisdom among the party and government departments. The operation of power and the construction of social public sphere have had a profound and extensive impact. Because the development of Weibo also brings opportunities and challenges to the dissemination of government image, how to use Weibo to spread the image of government is a brand new topic.