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广告媒体日新月异,新媒体不断涌现,户外媒体需要求新、求变、求发展。现今的户外媒体有一部分被归类于传统媒体,还有一部分突破了传统媒介形式,有针对性地开发了不少新的传播媒介,据此,文章试从新媒介开发角度将户外广告的创新策略进行大致归类研究,借此明晰主要的设计方法,透视传统平面媒体在新媒介环境下对广告产品的创新经营。
Ad media with each passing day, new media continue to emerge, outdoor media needs new, change, and development. Nowadays, some outdoor media are classified as traditional media, and some of them break through the traditional media and some new media have been developed in a targeted manner. Therefore, the article attempts to innovate the innovation strategy of outdoor advertising from the aspect of new media development To conduct a general classification study to clear the main design methods, perspective traditional print media in the new media environment for innovative advertising products.