受全球金融危机影响,扩大内需以保证经济的可持续增长已成为热点话题。而农村旅游市场作为农村市场的重要部分却一直受到关注较少。本文从我国农村旅游市场的现况和特点入手,分析了目前农村旅游市场存在的一些问题并且探讨了扩大内需的大背景下开发完全农村旅游市场的一些途径。 Affected by the global financial crisis, expanding domestic demand to ensure sustainable economic growth has become a hot topic. Rural tourism, however, has received less attention as an important part of rural markets. This article starts with the current situation and characteristics of the rural tourism market in our country, analyzes some existing problems in the rural tourism market and discusses some ways to develop the complete rural tourism market under the background of expanding domestic demand.