企业管理,总是随着环境的变化与实践的深化,不断地得到丰富和升华。过去很长一段时间,我们把成本降至最低,作为企业管理的追求。随着经济的发展,追求成本降至最低,逐步转化为追求价值增至最高。降低成本毕竟空间有限,而价值的提升,则是不可限量的。如何提升?我认为,首要的是以诚信树商德。富兰克林在《对一个年轻商人的忠告》信中,曾说过两句至理名言:“时间就是金钱”,“信誉也是金钱”。对于前一句,熟悉的人很多,对于后一句,有人则不以为然,并且,不断地有企业因此受到处罚。瑞士的罗奇公司因参加一个以提高价格为目的的联盟,遭到美国方面的控告,被罚款5亿美元;美国惠而浦公司因被控在出售卫星天线时欺骗了用户,被法院罚款5.8亿美元。居心害人,终将害己。“以诚感人者,人亦以诚而应”。万向集团80年代 Business management, always with the environmental changes and deepening of practice, continue to be rich and sublimation. In the past a long time, we minimize the cost, as the pursuit of business management. With economic development, the pursuit of cost to a minimum, and gradually transformed into the pursuit of the highest value. After all, there is limited space to reduce costs, and the value of upgrading, it is limitless. How to improve? I think, the most important thing is to tree business ethics integrity. In his letter “Advice to a Young Businessman,” Franklin once said two famous words: “Time is money,” and “credibility is money.” For the previous sentence, a lot of people are familiar with, for the latter sentence, some people do not agree, and, as a result, companies are punished accordingly. Switzerland's Roach was fined 500 million U.S. dollars for participating in a price-raising alliance and fined U.S. $ 580 million for being fined U.S. satellite maker Whirlpool when it accused the company of selling satellite dishes . Habitual harm, will eventually be harmed. “Honest people, people also sincerely should.” Wanxiang Group 80's