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企业软实力对于企业的核心竞争力起着重大作用,它应该包括企业文化、品牌战略、创新能力、管理制度等诸要素。文章通过对企业软实力对于企业重要性的分析,阐述了企业在提升软实力过程中容易陷入的误区,并且尝试提出了提升企业软实力的主要途径。
Enterprise soft power plays a significant role in the core competitiveness of an enterprise. It should include such elements as corporate culture, brand strategy, innovation capability and management system. By analyzing the importance of enterprise soft power to enterprises, the article expounds the misunderstandings that enterprises are apt to fall into when upgrading soft power and tries to put forward the main ways to enhance enterprise soft power.