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论文以具体的广告现象为例,分析了中国儿童广告中所包含的性别歧视因素,并认为其中片面的性别模式化表现误导了儿童对男女性别的全面认识和对男女自身价值体现的认识。
Taking the concrete advertising phenomenon as an example, this paper analyzes the sex discrimination factors contained in Chinese children ’s advertisements and thinks that the unilateral gender - based performance misleads the children’ s overall understanding of the gender of men and women and the cognition of their own values.