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中国的手机市场,是目前国内一个为数不多的阳光灿烂的市场。1999年,国内手机市场销量达到了2200万台,据预测,中国手机市场2000年的规模约为3000万台。如此规模、潜力巨大的市场,几乎完全被国外品牌所垄断,实在让国人心痛。国内厂家不想坐视旁观,纷纷上马手机生产线,欲在这令人垂涎三尺的市场上大战一场。然而,面对在中国手机市场上处于绝对领先地位的国际巨头,国产手机厂家的优势究竟在哪里呢?价格和渠道,这是不少业内人士对国产手机厂家优势的评价。本文对国产手机厂家的渠道建设问题谈几点看法,供有关人士参考。
China's mobile phone market, is currently one of the few sunny market. In 1999, the sales volume of the domestic handset market reached 22 million units, and it is predicted that the scale of China's handset market will be about 30 million units in 2000. Such a market with huge potential and almost monopolized by foreign brands really makes people feel sad. Domestic manufacturers do not want to sit back and watch, have launched mobile phone production line, want to coveted in this coveted market a war. However, the face of the Chinese mobile phone market in the absolute leading international giants, the advantages of domestic mobile phone manufacturers exactly where? Price and channel, which is a lot of people in the industry on the advantages of domestic mobile phone manufacturers evaluation. This article on domestic mobile phone manufacturers talk about channel construction issues for reference.