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近年来,我国市场经济的快速发展,让明星和名人的广告代言越来越普遍。随之而来的是,明星和名人所代言的广告被指虚假、夸大效果的现象愈来愈突出。明星和名人代言虚假广告的例子举不胜举。如演员侯某华代言了包括保健食品、药品、医疗器械等多个行业的10个虚假产品广告被相关部门通报;主持人赵某祥代言“壮骨拔毒贴”“长城利脑心片”等多个虚假广告被批损害消费者利益;名人郭某纲代言的“藏秘排油”为虚假产品并在3·15
In recent years, the rapid development of China’s market economy has made the advertising of celebrities and celebrities more and more common. What followed was an advertisement by celebrities and celebrities who was accused of being fake and exaggerating the effect of the phenomenon more and more prominently. Examples of fake advertisements by celebrities and celebrities are endless. Such as the actor Hou Mouhua endorsements, including health food, medicine, medical equipment and other industries 10 fake product advertisements were notified by the relevant departments; host Zhao Mouxiang endorsement Heart piece “and many other fake advertisements have been criticized for damaging the interests of consumers; Celebrity Kwak-ming endorsement of the” secret oil "is a fake product and in 3.15