四川省文君酒厂在近几年的发展实践中，创造了带有全局性、长远性的治厂新法─—创名牌战略管理，这既是对过去经验的总结、提高，又是迈向未来的指南。一、创名牌战略管理的产生及台又随着市场经济的建立，企业改革的不断深化，市场竞争愈演愈烈，酒类市场异军突起，名酒林立 In recent years, Wenjun Winery in Sichuan Province has created a new approach to overall plant management with a long-term perspective, namely, creating brand-name strategic management. This is both a summary of past experience, improvement, and a move toward the future. Guide. First, the establishment of brand-name strategic management and Taiwan with the establishment of a market economy, the continuous deepening of enterprise reform, market competition has intensified, the alcoholic beverage market suddenly rises, famous wine Lin Li