品牌是竞争的利器。虽然机场不像其他产品的品牌在竞争中表现如此突出的作用,但随着周边机场的不断延伸,及不同交通运输方式间竞争的日益激烈,品牌的作用将日益显现。机场品牌的作用将从双向客户的选择中表现出来。一是对之于旅 Brand is a weapon of competition. Although the airport does not play such a prominent role in the competition unlike other brands, the role of the brand will become increasingly apparent as the surrounding airports continue to expand and the competition among different modes of transport becomes increasingly fierce. The role of the airport brand will be demonstrated by the choice of two-way customer. One is to travel