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作为一种新经济现象,假期经济正成为大众关注的热点,尤其是春节经济。在中国的传统节日中,春节无疑是最古老、最有文化内涵和最有生命力的,同时也是最能拉动经济增长和社会消费的节日。每逢春节,人群、资金、信息的大规模流动,都将带动娱乐、餐饮、交通、旅游、电信等各行业的“大丰收”。近年来随着互联网的飞速普及,在新的消费观念阳消费模式的冲击下,互联网春节经济模式悄然膨胀。嗅觉敏锐的各路资本当然不会错过这个好时机,瞄准市场提前布局,积极掘金春节经济。
As a new economic phenomenon, the holiday economy is becoming a hot topic of public concern, especially the Spring Festival economy. In the traditional festival of China, the Spring Festival is undoubtedly the oldest, the most culturally connotative and the most viable. It is also the festival that can most stimulate economic growth and social consumption. Every Spring Festival, the mass flow of people, funds and information will drive “big bumper harvests” in such industries as entertainment, catering, transportation, tourism and telecommunications. In recent years, with the rapid popularization of the Internet, under the impact of the new consumption concept and positive consumption pattern, the economic pattern of Internet Spring Festival quietly expanded. Sense of ache all kinds of capital, of course, will not miss this good time, targeting the market ahead of schedule, and actively nuggets the Spring Festival economy.